February 16, 2012    |    FITSUGAR

"When Miranda Kerr needed to tone up fast after giving birth to son Flynn with actor Orlando Bloom, she turned to FITiST celebrity trainer Andie Hecker to whip her back into supermodel shape."

February 14, 2012    |    DETAILS MAGAZINE

"Frequenting a single gym in 2012 is a lot like listening to songs on an album—old-fashioned... Realizing this, Neda Talebian Funk and Caroline Levy Limpert launched FITiST, a service that harnesses some of the top workout studios in New York and L.A. and impressive experts like Oz Garcia and David Kirsch to create custom regimens for its hyper-plugged-in users."

February 12, 2011    |    INC.COM

"Even as a luxury brand like FITiST, we need to get people in the door—and sometimes we do that by offering low price points. Once customers are in the door, they can fall in love with your product and develop loyalty."

February 9, 2012    |    SELF.COM

"When Miranda Kerr needed to tone up fast after giving birth to son Flynn with actor Orlando Bloom, she turned to FITiST celebrity trainer Andie Hecker to whip her back into supermodel shape."

January 26, 2012    |    HAUTELIVING.COM

"Wonder how stars like Jen Aniston, Heidi Klum, Miranda Kerr and Orlando Bloom get their scuplted bodies? These A-Listers all rely on FITiST's Ultimate Fitness Class comprised of a mix of mini classes led by FITiST celebrity trainers."

January 25, 2012    |    DAILY BEAUTY

"The best way to kick off the New Year is with a great workout routine and expert nutrition advice, that's why NewBeauty Magazine and Fred Segal Santa Monica partnered with Fitist—a monthly membership program that gives you access to your city's best gyms."

January 22, 2012    |    FABFITFUN

"Start your week right with this fab fitness event! Led by celebrity nutritionists, trainers, and wellness consultants, the Ultimate Fitness Class will leave you feeling and looking uh-mazing!"

January 19, 2012    |    REFINERY 29

"For those of you looking for a fun alternative to another grinding Groundhog Day at the gym, Fred Segal and FITiST have teamed up with a perfect remedy for you."

January 19, 2012    |    RACKED

"The upscale clothing retailer has teamed up with booking and wellness site FITiST to offer a mix of mini classes led by celebrity trainers Andrea Orbeck and Adam Ernster."

January 13, 2012    |    BIRCHBOX

"Perfect for fitness lovers with studio ADD. Anyone who gets bored in a gym and wants to work seriously toward a goal while still having fun."

January 11, 2012    |    DAILY CANDY LA

"Throw on your best sweats and head to Fred Segal Santa Monica for FITiST's Sunday Funday class this Sunday at 9:30 a.m. It's a free 90-minute workout with trainers from the FITIST network of boutique studios."

January 11, 2012    |    YOUBEAUTY.COM

"FITiST nutrition expert Oz Garcia, Ph.D., recommends the Oscar winning actress go Greek when it comes to breakfast—namely, a combination of high quality Greek yogurt with mixed organic berries and sliced raw almonds."

January 11, 2012    |    INC.COM

"At FITiST, we believe a team that works out together stays together. The sweat, energy, and laughter that come from our group workouts create a true team bond."

January 3, 2012    |    FITSUGAR

"Yes, it's time to start strength training. And to help, we asked FITiST celeb trainer Adam Ernster to teach us a bit about the basics of building muscle."

January 3, 2012    |    PR DAILY

"The story, 'Why I'm Betting on PR,' is a short piece from Caroline Limpert, co-founder of the New York-based startup FITist, in which she explains why her marketing budget is spent entirely on public relations."

December 26, 2011    |    INC.COM

"My goal is to create a strong brand that resonates with a customer and instills affinity and loyalty."

December 23, 2011    |    FASHION ME GREEN

"If you are in New York or LA and trying to figure out what to get that power gal or guy in your life for the holidays, search no more!"

December 21, 2011    |    COSMOPOLITAN

"The best part is you can customize your package anyway you want."

December 21, 2011    |    REFINERY 29 LA

"Want to avoid the gym, but still get a great workout? Check out FITiST, the new virtual club membership."

December 20, 2011    |    DAILY FRONT ROW

"I love mixing it up, which is why FITiST is great for me. -Jennifer Missoni"

December 13, 2011    |    NY MAGAZINE

"...curated fitness plans from some of the best boutique fitness studios in town."

December 13, 2011    |    DOWNTOWN MAGAZINE

"FITiST offers unique fitness packages so you can tailor your own plan to make the most of your workouts."

December 13, 2011    |    NY MAGAZINE

"FITiST (fitist.com) launched this past year, offering curated fitness plans from some of the best boutique fitness studios in town (Flywheel, As1)."

December 13, 2011    |    DOWNTOWN MAGAZINE

"The All Access plan is the ultimate FITiST gift – unlimited access to the best classes, studios and workouts all month long. "

December 9, 2011    |    REFINERY 29

"...the ingenious new virtual club membership that lets you mix up your workouts between the best independent studios in the city."

December 9, 2011    |    REFINERY 29

"Here's the gist—you buy, book, and manage your schedule online with their amazingly curated network of luxury fitness spots, show up, et voilà, you've beaten boredom and calorie consumption in one fell swoop!"

December 8, 2011    |    INC.COM

"So we created an online platform that gave members access to the best boutique studios in NYC and LA. We called it FITiST."

December 6, 2011    |    DAILY CANDY LA

"For Fitness Fiends. Give your favorite gym buddy the gift of killer abs with Fitist's Slim package"

December 5, 2011    |    KABC 7

"It's the third year for the ice rink, but new to the smooth sliding surface is a 50-minute workout with trainer Kit Rich from FITiST, a company that promotes workouts promoting muscle confusion."

December 5, 2011    |    ACCESS HOLLYWOOD

"FITiST helps busy women keep track of their workouts, devise a personal fitness plan – and can simply be your one-stop destination."

December 4, 2011    |    WELL + GOOD NYC

"We've always envied David Kirsch and other big-deal experts who've created several of FITiST's goal-oriented classes fitness plans—cherry-picking the perfect boutique fitness studios classes."

December 1, 2011    |    VITAL JUICE LA

"Burn calories as you Chill in a unique cardio and strength training class...on ice. Skate yourself fit with FITiST instructor Kit Rich at an outdoor ice rink at W Hotel in Westwood."

December 1, 2011    |    FABFITFUN

"Work off the holiday indulgences with a one-of-a-kind Pilates fusion class lead by the fab FITiST instructor, Kit Rich!"